PRESS RELEASE INFORMATION

OPT1: Meets aviation standards, CHIN-SU Pho Story accompanies Vietjet flights
OPT2: Masan Consumer and Vietjet cooperate to bring CHIN-SU Pho Story to the world
OPT3: Vietjet and Masan Consumer partner to bring traditional Pho flavor on flights
OPT4: Enjoy the exquisite flavors of CHIN-SU Pho Story flavor at an altitude of 10,000 meters with Vietjet

(Van Don, December 4, 2024) – Masan Consumer Corporation and Vietjet have signed a strategic cooperation agreement to bring CHIN-SU Pho Story (a brand under Masan Consumer) and the quintessence of Vietnamese cuisine to serve both locals and tourists on Vietjet’s domestic and international flights, contributing to the promotion of Vietnamese worldwide.

CHIN-SU Pho Story features authentic broth flavor from the traditional recipe of the 70-year-old Pho Thin Bo Ho restaurant. Merging traditional artistry with modern technology, CHIN-SU Pho Story encapsulates the refined taste of Pho Thin Bo Ho, which will be served by Vietjet to passengers on flights throughout Vietnam and internationally to destinations including Australia, India, China, Japan, South Korea, Kazakhstan, Indonesia, Thailand, Malaysia, Singapore, Laos, and Cambodia, etc.

Notably, Vietjet’s new generation A321 aircraft featuring flight attendants serving CHIN-SU Pho Story was officially launched on this occasion. With a youthful, impressive and friendly image, Vietjet aircraft will bring the iconic Pho – an emblem of Vietnamese cuisine to passengers and international friends.

 Vietjet aircraft with CHIN-SU Pho Story image

At the event, CHIN-SU Pho Story brand representative shared: “Becoming a partner of Vietjet is a testament to the quality commitment of Pho Story and the strategic vision of CHIN-SU on the journey of “Go Global – Make Vietnamese Foods Global Foods”. We hope to work with Vietjet to bring Pho closer to international friends and especially create the best experience for global consumers, contributing to affirming the status of Vietnamese cuisine on the world map.”

The representative of the CHIN-SU Pho Story brand delivered the opening speech.

Vietjet representative stated: “Vietjet always pays attention to every dish served to passengers on every flight, offering a green culinary feast in the air with 9 hot, fresh, delicious, and nutritious dishes that embody the essence of Vietnamese and global cuisine. In collaboration with Masan Consumer, Vietjet will continue to introduce the quintessence of Vietnamese cuisine to passengers and international friends on flights and at all destinations that Vietjet operates.”

Vietjet representative shared at the event

The representative from the Ministry of Culture, Sports and Tourism, Mrs. Nguyen Phuong Hoa – Director of the Department of International Cooperation shared: “Today’s event will open up many new opportunities, helping Vietnamese cultural values ​​continue to shine in the flow of globalization. When each passenger enjoys a bowl of pho in the air, they not only savor its rich flavor but also touch the spirit, essence, and pride of the Vietnamese people.”

Mrs. Nguyen Phuong Hoa – Director General of the International Cooperation Department delivered congratulatory remarks at the event

CHIN-SU Pho Story aircraft was welcomed by leaders from the Ministry and various departments, along with representatives of Masan Consumer and Vietjet

CHIN-SU Pho Story aircraft was welcomed by leaders from the Ministry and various departments, along with representatives of Masan Consumer and Vietjet

The collaboration between these two leading enterprises in the aviation and food sectors marks an important step in promoting Vietnamese culinary culture, contributing to bringing unique culinary experiences on flights for both domestic and international travelers, showcasing a beautiful and hospitable Vietnam while boosting the economy and tourism, etc.

ADDITIONAL INFORMATION

About Masan Consumer

Masan Consumer Corporation is one of the largest consumer goods companies in Vietnam, currently manufacturing and distributing a wide range of food and beverage products, including seasonings (fish sauce, soy sauce, chili sauce, seasoning powder), convenience foods (instant noodles, ready-to-eat breakfast meals), and beverages (instant coffee, nutritional cereals, mineral water and energy drinks). The company commenced operations in 1996 and has since successfully developed its product portfolio and distribution system to establish its leading position in the branded food and beverage market in Vietnam. Masan Consumer has created leading and trusted brands such as CHIN-SU, Omachi, Kokomi, Nam Ngu, Tam Thai Tu, Vinacafé, Wake-Up Saigon, Wake-Up 247, Vinh Hao… through a strategy that puts Vietnamese consumers first.

About Vietjet

The new generation airline Vietjet is leading a revolution in the aviation industry in Vietnam, the region, and globally. With superior cost management, operational efficiency, and performance, Vietjet offers affordable and flexible flying opportunities, providing a diverse range of services to meet all customer needs.
Vietjet is an official member of the International Air Transport Association (IATA) and holds an IOSA Operational Safety Audit (IOSA) certificate. As the largest private airline in Vietnam is ranked 7 stars – the highest in the world for aviation safety by the prestigious organization AirlineRatings, top 50 best airlines in the world for operations and financial health in 2018, 2019 by AirFinance Journal, continuously receiving the award for best low-cost airline awarded by prestigious organizations such as Skytrax, CAPA, AirlineRatings…