Dear Stakeholders,

2023 was another year of multiple challenges, including geo-political instability, continued climatic changes, and increased cost of living. In times like this, we are reminded of the essential role of Masan Consumer: as a leader in the food supply chain employing more than 5,000 employees with manufacturing and distribution footprint spread across Vietnam, we have continuously strived to build a sustainable business that not only does well for our shareholders and ourselves but also for the broader society.

The sustainability journey is not something novel to Masan Consumer but a culture deeply rooted in our decades-long commitment to “Doing well by doing good.” In the past, we have shown our commitment through strict adherence to environmental and labor regulations, the implementation of various community development initiatives, and the adoption of governance policies aligned with international standards. Now, we want to move beyond compliance to becoming a true sustainability leader in Vietnam. That means institutionalizing ESG by embedding it into our corporate strategy, business planning and KPIs so that all our businesses, employees, and suppliers take ownership and raise standard in their everyday operations, making “Doing well by doing good” a living motto. By doing so, we believe that we will become Vietnam pioneer in ESG and corporate’s responsibility, leading and encouraging other stakeholders to join the sustainability movement.

Our accomplishments to date and the plan shared in this Sustainability Report are just the beginning. As we execute the strategy and onboard more stakeholders to our journey, we will refine and expand our vision to not only serve 100 million consumers “well,” but also how to create a “good” environment where everyone can thrive.