New consumer trends such as green food, alternative products, and high demands for traceability are paving the way for a promising development trajectory for Vietnamese food enterprises in 2025. This roadmap not only opens up export opportunities to new demanding markets but also creates a competitive advantage in the "home market".

(Tổ Quốc) - Over the two days of December 7-8, 2024, the 12th International Food Festival took place at the Diplomatic Corps Area in Hanoi. This annual event focused on culture, cuisine, and international diplomacy, featuring participation from embassies, foreign cultural centers, local foreign affairs departments, as well as support from businesses, associations, sponsors, and agencies under the Ministry of Foreign Affairs.

KKR has invested over $2 billion in Vietnam through investments in Vietnamese corporations such as Masan, Vinhomes, Equest, KiotViet, and most recently in Saigon Medical Group (MSG).

A notable trend is that today, customers, especially the younger generation, must go hand in hand with entertainment experiences, leading to Tet fairs, exhibitions, meetings with celebrities, etc. being prioritized by businesses.

The requirements for Environmental, Social, and Governance (ESG) will become increasingly important as the stock market is upgraded. Listed companies need to focus on ESG issues to enhance the quality of corporate governance and meet international standards.

Kinhtedothi - Green production is an essential path for Vietnamese enterprises to meet new requirements, in line with global development trends, enhance the position and competitiveness in both domestic and international markets.

New pathways for domestic players in the consumer goods industry in the late 2024 and upcoming 2025 amid fierce competition is to improve price and quality competitiveness to retain and attract buyers. In particular, they should quickly catch up with market conditions, with shifts in consumer trends and innovative strategies to meet new needs.

The trend of Vietnamese's FMCG consumption during Tet 2025 is forecast to grow by 1 - 3%, with rural areas having a higher growth rate than urban areas...

Người tiêu dùng Việt Nam hiện đang tập trung vào việc quản lý chi tiêu một cách hiệu quả và tiết kiệm với những ưu tiên hàng đầu về chất lượng sản phẩm và mặt hàng thiết yếu. Dù vậy, họ vẫn quan tâm đến việc lựa chọn sản phẩm có tính bền vững và tính ứng dụng…

63% of Vietnamese consumers are expected to increase their spending on essential goods, with 52% planning to spend more on clothing, and 48% on health care products. The online shopping rate in Vietnam is currently the highest in the region...

(PLO)- The Vietnam Brand Footprint Report ranks a series of fast-moving consumer goods brands that were most purchased in 2023.

Domestic general consumption in the second half of 2024 is expected to improve year-on-year, driven by wage reform policies, the delayed effects of monetary policy, and a strong recovery from manufacturing activities…