Distribution networks, factories </br>and R&D Centers

Distribution networks, factories
and R&D Centers

Masan Consumer operates world-class manufacturing facilities, the largest distribution network in Vietnam, exports to over 15 countries, and possesses market-leading R&D capabilities.

Extensive Distribution Network

Being Everywhere for Everyone

Masan Consumer owns the leading distribution system in Vietnam
for both food and beverage industries

Distribution networks, factories and R&D Centers - Masan Consumer
General Trade

42b$

340.000
POS

Distribution networks, factories and R&D Centers - Masan Consumer
Modern Trade

7b$

6.000
POS

Distribution networks, factories and R&D Centers - Masan Consumer
On-Premise

18b$

82.000
POS

Distribution networks, factories and R&D Centers - Masan Consumer
E-Commerce

1.3b$

Shopee,
TikTok Shop, Lazada

Distribution networks, factories and R&D Centers - Masan Consumer
Go Global

55b$

USA, China,
Japan, Korea...

R&D Centers

Distribution networks, factories and R&D Centers - Masan Consumer
Consumer Centric
Develop Consumer Innovation Center and Consumer-In-Love models
To identify future big unmet needs of consumers
Distribution networks, factories and R&D Centers - Masan Consumer
Big Consumer Insights
Utilize digital communication methods with the masses to uncover Big Consumer Insights
To build brands domestically and internationally.
Distribution networks, factories and R&D Centers - Masan Consumer
Sales Channel Development
Serving consumers across traditional, modern and electronic channels anytime, anywhere
Leveraging the power of AI will allow us to accelerate our brands building process.
Distribution networks, factories and R&D Centers - Masan Consumer
Consuming Life
Pioneer the “Consuming Life” concept, serving every need of a consumer over their lifetime.
This allowing Masan Consumer to better engage and understand consumers to provide them with more value.

Market-leading R&D Capabilities

Masan Consumer has strong innovation capabilities with 2x faster time to market than category peers

Distribution networks, factories and R&D Centers - Masan Consumer

73 %

Innovation’s revenue
growth contribution 2017-2023
Distribution networks, factories and R&D Centers - Masan Consumer

73 SKUs

Innovation roll out per annum
2017-2023
Distribution networks, factories and R&D Centers - Masan Consumer

12 months

Innovation lead time
(category peers: 24 months)
Distribution networks, factories and R&D Centers - Masan Consumer

Nước mắm CHIN-SU Cá cơm Mùa Xuân Tết 2023

Cá cơm mùa xuân

Distribution networks, factories and R&D Centers - Masan Consumer

Nước mắm CHIN-SU cá cơm Biển Đông VIP

Cá cơm biển Đông

Distribution networks, factories and R&D Centers - Masan Consumer

Nước tương CHIN-SU lên men cao cấp 300ml

Khẩu vị Nhật Bản

Distribution networks, factories and R&D Centers - Masan Consumer

Nam Ngư Ớt tỏi Lý Sơn

Nam Ngư ớt tỏi Lý Sơn

Distribution networks, factories and R&D Centers - Masan Consumer

Nước chấm Tam Thái Tử Nhị ca 500ml

Tam Thái Tử Nhị ca

Distribution networks, factories and R&D Centers - Masan Consumer

Omachi Diamond – Bắp bò hầm dưa chua

Distribution networks, factories and R&D Centers - Masan Consumer

Lẩu tự sôi

Distribution networks, factories and R&D Centers - Masan Consumer

CHIN-SU PHỞ STORY PHỞ PASTEUR GÓI 82G

Distribution networks, factories and R&D Centers - Masan Consumer

Mì Kokomi Đại 90 Tôm chua cay

Distribution networks, factories and R&D Centers - Masan Consumer

Mì Kokomi Đại tôm chua cay ly 65g

Distribution networks, factories and R&D Centers - Masan Consumer

Trà Hương Mật Ong

Distribution networks, factories and R&D Centers - Masan Consumer

Hồng Trà Hương Đào

Distribution networks, factories and R&D Centers - Masan Consumer

Trà Hương Chanh Sả

Distribution networks, factories and R&D Centers - Masan Consumer

Nước khoáng đóng chai Vihawa – Bình Vòi 20L

Distribution networks, factories and R&D Centers - Masan Consumer

Nước khoáng đóng chai Vihawa – Bình Úp 20L

Distribution networks, factories and R&D Centers - Masan Consumer

Cafe Chất Vinacafe hộp 10 gói x 29gr

Distribution networks, factories and R&D Centers - Masan Consumer

Cafe Sữa Vinacafe Gold Original bịch 24 gói x 20gr

Distribution networks, factories and R&D Centers - Masan Consumer

Nước Tăng Lực Vị Cafe Wake-up 247 chai 330ml

Distribution networks, factories and R&D Centers - Masan Consumer

Nước Tăng Lực Vị Cafe Wake-up 247 chai 330ml

Distribution networks, factories and R&D Centers - Masan Consumer

Cà phê hòa tan 2 trong 1 Phil Deli

Distribution networks, factories and R&D Centers - Masan Consumer

Nước giặt NET Diệu kỳ 3,3kg

Distribution networks, factories and R&D Centers - Masan Consumer

Nước giặt NET Matic Hương Nước Hoa 3,6 kg

Distribution networks, factories and R&D Centers - Masan Consumer

Nước giặt NET Matic Đậm Đặc 3,6 kg

Distribution networks, factories and R&D Centers - Masan Consumer

Nước giặt NET Matic Đậm Đặc – Túi 2,4 kg

Distribution networks, factories and R&D Centers - Masan Consumer

Nước giặt NET Matic Hương Nước Hoa – Túi 2,4 kg

World-class
Manufacturing Facilities

Distribution networks, factories and R&D Centers - Masan Consumer
Nhà máy sản xuất
CÔNG TY TNHH MTV CÔNG NGHIỆP MASAN

Địa chỉ: Lô 6, Khu công nghiệp Tân Đông Hiệp A, Phường Tân Đông Hiệp, Thị xã Dĩ An, tỉnh Bình Dương

Distribution networks, factories and R&D Centers - Masan Consumer
Nhà máy sản xuất
CÔNG TY TNHH MTV CÔNG NGHIỆP MASAN

Địa chỉ: Lô 6, Khu công nghiệp Tân Đông Hiệp A, Phường Tân Đông Hiệp, Thị xã Dĩ An, tỉnh Bình Dương

Distribution networks, factories and R&D Centers - Masan Consumer
Nhà máy sản xuất
CÔNG TY TNHH MTV CÔNG NGHIỆP MASAN

Địa chỉ: Lô 6, Khu công nghiệp Tân Đông Hiệp A, Phường Tân Đông Hiệp, Thị xã Dĩ An, tỉnh Bình Dương

Distribution networks, factories and R&D Centers - Masan Consumer
Nhà máy sản xuất
CÔNG TY TNHH MTV CÔNG NGHIỆP MASAN

Địa chỉ: Lô 6, Khu công nghiệp Tân Đông Hiệp A, Phường Tân Đông Hiệp, Thị xã Dĩ An, tỉnh Bình Dương

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