MCH 300 +7%
About us
WHO WE ARE?
Masan Consumer is a Vietnamese billion-dollar + revenue business with a
diverse portfolio of trusted brands and products in the fast-moving consumer goods (“FMCG”)
sector. Our products include soy sauce, fish sauce, chili sauce, convenience foods, congee,
instant coffee, cereals, bottled beverages, and HPC products.
Masan Consumer
OUR JOURNEY IS THE CONSUMERS’ JOURNEY
Founded in 1996, Masan Consumer quickly became a market leader in the domestic food and beverage industry after transitioning away from an export model. At Masan Consumer, our business commitment is “uplifting the spiritual and material lives of Vietnamese consumers each and every day”. We are true to our commitment as we are a consumer-centric company
Masan Consumer’s strategic objective is to establish six billion-dollar brands, execute the “Go Global” strategy, and become the leading company in Southeast Asia in terms of revenue and profit growth through an innovative FMCG model.
VISION
Our Vision Is To Be Vietnam’s Pride By Winning The Love Of Consumers
100+
Loving SKUs
100million
Vietnamese consumers
15+
countries
All Masan's products in each
Every Vietnam household
At least one Masan's product in each
Every household globally
Masan consumer
Masan Consumer History
Masan Consumer‘s transformative journey towards becoming a leading company in Vietnam and expanding its reach globally.
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April 1996: Masan established an import company based in Russia to sell food products in the Eastern European market.
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June 1996: Viet Tien Industry – Technology – Trading JSC was established, specializing in food processing and food seasoning.
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May 2000: Minh Viet Industrial Import – Export JSC was established, specializing in trading food products.
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August 2003: Viet Tien Industry – Technology – Trading JSC merged with Minh Viet Industry Import – Export JSC and changed its name to Ma San Trading Corporation (the “Company”) with total charter capital of VND28,500,000,000.
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December 2008: the Company changed its name to Ma San Food Corporation.
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March 2011: the Company changed its name to Ma San Consumer Corporation.
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October 2011 and November 2011: the Company acquired 50.25% of Vinacafé Bien Hoa.
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December 2012: the Company acquired an additional 2.95% equity interest in Vinacafé Bien Hoa, increasing its ownership to 53.20%.
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March 2013: the Company acquired a 38.61% equity interest in Vinh Hao Mineral Water Corporation, increasing its ownership to 63.51%.
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December 2014: Masan Food Company Limited, a subsidiary of the Company, acquired 32.84% of Cholimex Food Joint Stock Company.
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December 2014: Masan Food Company Limited, a subsidiary of the Company, acquired 32.84% of Cholimex Food Joint Stock Company.
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June 2015: the Company changed its name to Masan Consumer Corporation.
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December 2015: Masan Beverage Company Limited, a subsidiary of the Company, acquired 65% of Quang Ninh Mineral Water Corporation.
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February 2016: Masan Beverage Company Limited also increased its direct ownership in Vinacafé to 60.16%.
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April 2016: Masan Beverage Company Limited acquired an additional 4.32% stake in Vinh Hao Mineral Water Corporation, increasing its ownership to 88.56%.
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May 2016: Vinacafé Bien Hoa Joint Stock Company acquired 85% stake of CDN Production Trading Corporation – a company in the coffee business.
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June 2016: Masan Food Company Limited established a subsidiary company, Nam Ngu Phu Quoc One Member Limited in Phu Quoc Island.
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July 2016: a subsidiary of the Company is Masan Consumer (Thailand) Limited was established at Thailand.
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October 2016: Masan Food Company Limited increased its stake in Masan PQ Corporation to 99.99%.
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December 2016: Masan Beverage Company Limited also increased its direct ownership in Vinacafé to 68.46% by tender offer.
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February 2018: Masan Beverage Company Limited increased its direct ownership in Vinacafé to 98.49% by a tender offer.
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In 2018: Saigon Nutri Food Joint Stock Company (“SNF”) signed a strategic cooperation with Jinju Ham Co., Ltd., Korea’s leading branded processed meat company. Jinju Ham Co., Ltd. bought a 25% equity stake in SNF through primary shares and SNF was renamed to Masan Jinju Joint Stock Company.
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December 2019: a wholly-owned home and personal care subsidiary – Masan HPC was established.
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December 2020: the Company established Masan Innovation Co., Ltd. and Hi-Fresh Co., Ltd. with operations in the retail sector, selling consumer products in specialty stores.
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February 2022: Café’ De Nam Corporation fullfilled the merging with Vinh Hao Mineral Water Corporation. Simultaneously, the Company added Masan HG 2 limited company to extend the factory and distribution in Mekong and South of Viet Nam.
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September 2022: the Company restructured Masan Jinju Corporation ownership to Masan ConsumerHlodings Company Limited.
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September 2023: the Company changed its headquarters to 23 Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam.
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4/2024: The Company announced its plan to become a leading enterprise in Southeast Asia, develop 6 of billion-dollar brands and bring Vietnamese cuisine culture to the world.