Distribution, factories and R&D
Extensive Distribution Network
Being Everywhere For Everyone
Masan Consumer owns the leading distribution system in Vietnam
for both food and beverage industries
General Trade
42B $
340.000
POS
Modern Trade
7B $
6.000
POS
On-Premise
18B $
82.000
POS
E-Commerce
1.3B $
Shopee,
TikTok Shop, Lazada
Go Global
55B $
USA, China,
Japan, Korea...
R&D CentersApplying New FMCG Business Model
Market-leading R&D Capabilities
Masan Consumer has strong innovation capabilities with
2x faster time to market than category peers
73 %
Innovation’s Revenue
Growth Contribution 2017-2023
Growth Contribution 2017-2023
73 SKUs
Innovation Roll Out Per Annum
2017-2023
2017-2023
< 12 months
Innovation Lead Time
(Category Peers: 24 months)
(Category Peers: 24 months)