MCH 149,30 -0.13%
About us
Masan Consumer
OUR JOURNEY IS THE CONSUMERS’ JOURNEY
Founded in 1996, Masan Consumer quickly became a market leader in the domestic food and beverage industry after transitioning away from an export model. At Masan Consumer, our business commitment is “uplifting the spiritual and material lives of Vietnamese consumers each and every day”. We are true to our commitment as we are a consumer-centric company
Masan Consumer’s strategic objective is to establish six billion-dollar brands, execute the “Go Global” strategy, and become the leading company in Southeast Asia in terms of revenue and profit growth through an innovative FMCG model
Vision - Mission
Enhancing the material and spiritual well-being of consumers in Vietnam and around the world
100+
Loving SKUs
100 Million
Vietnamese consumers
15+
countries
All Masan's Products In Each
And Every Vietnam Household
At Least One Masan's Product In Each
And Every Household Globally
Masan Consumer's Corporate History
Masan Consumer’s transformative journey towards becoming a leading company in Vietnam and expanding its reach globally
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April 1996: Masan established an import company based in Russia to sell food products in the Eastern European market
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June 1996: Viet Tien Industry – Technology – Trading JSC was established, specializing in food processing and food seasoning
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May 2000: Minh Viet Industrial Import – Export JSC was established, specializing in trading food products
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August 2003: Viet Tien Industry – Technology – Trading JSC merged with Minh Viet Industry Import – Export JSC and changed its name to Ma San Trading Corporation (the “Company”) with total charter capital of VND28,500,000,000
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December 2008: the Company changed its name to Ma San Food Corporation
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March 2011: the Company changed its name to Ma San Consumer Corporation
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October 2011 and November 2011: the Company acquired 50.25% of Vinacafé Bien Hoa
