Distribution, factories and R&D
Extensive Distribution Network
Being Everywhere For Everyone
Masan Consumer owns the leading distribution system in Vietnam
for both food and beverage industries

$ 28 B
313,000
POS

$ 5 B
6,700
POS

$ 12 B
82,000
POS

$ 0.9 B
Shopee,
TikTok Shop, Lazada

$ 37 B
USA, China,
Japan, Korea...
R&D Centers
Applying New FMCG Business Model
Market-leading R&D Capabilities
Masan Consumer has strong innovation capabilities with
2x faster time to market than category peers

42 %
CAGR 2022 - 2024

77 SKUs
2022-2024

< 8 months
(Category Peers: 24 months)